Archive | August, 2011

Trends Set By Celebrities In Eye Wear

26 Aug

Popular culture is the one place where we find our inspiration for many things. Fashion is one aspect of our lives that is heavily influenced by the world of films. And what film stars wear on or off-screen, makes its way into our imaginations, and eventually on to our persons, very quickly.

Like everything else, eye-wear too is something that has always been influenced by celebrities. From way back in the 60’s to more modern times; both in India and abroad; film stars have always donned eye wear fashions that have caught the collective imagination of an entire people, and become massive trends in the process.

For us Indians, there are certain images from popular culture that remain indelibly imprinted in our minds. And be it our parents generation or the present young India, we have always been enamored with the eye wear musings of stars and celebrities. Think back and the trend will become obvious. John Lennon from the Beatles immortalized the small round frames, that were so famously always worn by the father of our nation, and in fact have since been called Gandhi glasses. Then there were the greats like Sophia Loren, whose stylish frames became a world-wide rage through decades.

Similarly, for an entire generation of people abroad and here, Tom Cruise wore the now staple Aviators in the film Top Gun, and so cataclysmic was the effect, that the entire world upped and ran to get themselves aviator sunglasses. Closer home too, there have been a number of celebrities who have influenced eye wear in a big way. Arshad Warsi’s red tinted glasses in the iconic Munnabhai film also became quite the rage, as did Preiti Zinta’s spectacles from Kal Ho Na Ho. Even now, and even off-screen, celebrities have taken wholeheartedly to wearing glasses, ones that are often mimicked by the public at large. There is Kiran Rao for instance, then there is designer Krsna Mehta, and scores of other celebrities including the badshah himself, who is never seen without his trademark rim-less red hand spectacles, making everyone run in a scurry to have the same pair as SRK

While it is great to be influenced by celebrities in eye-wear, it is also important to know which frame type will suit you. So keep watching this space because that’s what we’ll tell you about, next time! Until then, stay eye-fashionable!

Image Courtesy:

John Lennon: http://bit.ly/nPqZDx

Sophie Loren: http://bit.ly/qzgbq8

Tom Cruise: http://bit.ly/mUoY52

SRK: http://bit.ly/q5ibTE

Priety Zinta: http://bit.ly/n2zeww

Kiran Rao: http://bit.ly/q7GDYY

Frame For Your Face Type

24 Aug

Frames… If chosen correctly, spectacle frames or sunglasses frames can really add to the wearer’s personality, and go beyond the utilitarian purposes they serve. But to get one’s spectacle or dark-glasses frames to become an extension of one’s personality and serve as a fashion accessory, one needs to pick the right frame, for one’s face type. How does one do that? 

There are seven basic face types, and here is how to pick, for each of these face types: 

  1. Oval – Perhaps the most common face type, characterized by a rounded chin and forehead, lends itself to the maximum number of frame styles. This is the most versatile face-type, and most any kind of frame, suits it.


  2. Rectangular – Then there is the long face characterized by a squarish chin. It can need some visual balance and hence, the best route to take is large square frames, that makes the often long nose, seem more congruent & proportional

  3. Triangle – People with broad face-tops that taper into a narrow rounded chin can do with some balance too. Best bet, to small size square or round frames that will visually reduce the top width of the face

  4. Square – The square face is typically one that has a broad forehead and square chin, with a pronounced jaw line. It can be softened by using oval & round shape frames


  5. Diamond – Narrow forehead and chin, but wide cheekbones, is typically the classic Diamond shaped face type. This means that the narrow parts need to be underscored, which is best accomplished with wider, big size frames

  6. Round – A round face something people often struggle with. But help is at hand, and to lend the face some shape and break the round form, angular, rectangle, wide frames work the best


  7. Pyramid – Finally, the pyramid shape face that is narrow on top, but wide at the chin. To provide definition to the forehead and eyes portions, the best bet is ornate frames in funky colors and designs.

 It’s a fascinating world of frames & the choices at a quality optician like Lawrence & Mayo, is the best solution to finding that perfect frame, for your face!


Precision Instruments

9 Aug

Lawrence & Mayo has been producing optical products for decades. Generations across the same families have come to us for their spectacle, eye-testing and contact lens needs. It’s what we are most widely known and loved for. However, the Lawrence & Mayo product range is a lot deeper and more specialized than a lot of regular consumers know or realize. And that is probably because our other division, which is our Instruments Division, makes specific hi-tech precision instruments for industrial purposes. 

This division is an integral part of the L&M house since its inception in 1877. The division is at the forefront in providing state-of-the-art scientific & engineering instruments and has tie-ups with international companies for their wide range of instruments. It provides geometric and engineering instruments, general laboratory instruments and accessories. The company supplies these instruments to Railways, Collieries, Oil Industry, Universities, Quality Control and Research Laboratories. L&M is one of the biggest importers of these instruments and understands the market well.

Our instruments division has been producing precision scientific measuring machines for generations. We have a complete roster of Lawrence & Mayo ‘Surveying’ instruments that include Pentax Total Stations, DGPS, Electronic Theodolites, Vernier Theodolites, Optical & Laser levels and Optech Scanners. Furthermore, Lawrence & Mayo also provides a cutting edge line of other instruments that includes soil & material testing machines for our Material Testing Equipment Line, meteorology & hydrology machines for our Environment Monitoring Instruments Line, and heating & analytical equipment for our Scientific Instruments Line.

 

In our illustrious history, Lawrence & Mayo has been at the very forefront of heavy-duty machines and instruments. As far back as 1905, it was Lawrence & Mayo that was awarded at The Industrial & Agricultural Exhibition of the Indian National Congress by a Gold medal for our Meteorological Instruments. And this proud tradition of firsts continues till today, with the recent introduction of the MENSI 3D Scanning Systems. 

Lawrence & Mayo is proud to be the makers & providers of specialized instruments. And our product portfolio is as robust, as it is world-class. 

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